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4. Engaging with Key Stakeholders
4. Meeting with Administrators
Meeting with Administrators: Maximizing Your Impact
Congratulations on securing a meeting with administrators! This is a crucial step in your advocacy journey. However, the real work begins before you step into that room. Here's how to prepare for and conduct an effective meeting:
Pre-Meeting Preparation:
  1. Ensure all groundwork is complete:
  • Finalize your report and key talking points
  • Gather all necessary evidence and documentation
  • Prepare responses to potential counterarguments
  1. Hold a strategy session:
  • Assign specific roles to team members based on their strengths
  • Practice your presentations and responses to potential questions
  • Agree on your non-negotiables and areas of flexibility
Assigning Roles:
Speakers:
Choose articulate team members who can:
  • Present your case clearly and concisely
  • Share powerful personal narratives that illustrate the impact of the issues
  • Respond to questions with composure and clarity
Legal/Policy Experts:
Include team members who:
  • Are well-versed in university policies and relevant laws
  • Can quickly counter administrative arguments with facts and precedents
Relationship Managers:
Utilize team members who:
  • Have existing positive relationships with administrators
  • Can help maintain a constructive tone throughout the meeting
Note-takers:
Assign discreet members to:
  • Document all key points, promises, and follow-up items
  • Capture any inconsistencies or concerning statements for later review
Silent Observers:
Some team members should:
  • Observe body language and unspoken dynamics
  • Provide written notes or signals to speakers if necessary
During the Meeting:
Stay on Message:
  • Stick to your prepared talking points
  • Continually bring the conversation back to your key requests
  • Don't let administrators derail the conversation with tangential issues
Be Appropriately Adversarial:
  • Maintain a respectful but firm tone
  • Don't be swayed by appearances of collaboration that lack substance
  • Press for specific commitments and timelines
Handle Excuses Effectively:
  • Anticipate common excuses and have prepared responses
  • Use your evidence and personal stories to counter dismissive attitudes
  • Ask for specific explanations when given vague responses
Avoid On-the-Spot Negotiations:
  • The meeting is for presenting your case and gauging administrative response
  • Defer any requests for concessions or compromises for later discussion with your full team
Post-Meeting Actions:
Debrief immediately with your team
  1. Document all outcomes, promises, and areas of concern
  1. Plan your next steps based on the administration's responses
  1. Communicate relevant outcomes to your broader support base
Potential Pitfalls to Avoid:
Disruptive Team Members:
  • Identify and address any team members who may derail your efforts by focusing on personal issues or topics outside your mission
  • If necessary, have a private conversation with these individuals before the meeting to realign their focus or reconsider their participation
Premature Concessions:
  • Resist the urge to negotiate or give concessions during the initial meeting
  • Any adjustments to your requests should be made after careful consideration with your full team
Misreading Administrative Intent:
  • Be aware that expressions of collaboration may be genuine or may be attempts to relieve pressure
  • Judge the administration's intent by their concrete actions and commitments, not just their words
Losing Sight of Long-Term Goals:
  • Remember that this meeting is part of a longer campaign
  • Be prepared to adjust your strategy based on the meeting's outcomes, but don't abandon your core objectives
Remember, the Renew the Wisconsin Idea campaign ultimately needed to adjust some of our requests when we realized they wouldn't be honored. However, this realization allowed us to refocus our efforts on other strategic priorities. Stay flexible in your tactics, but firm in your overall mission.
By following these guidelines, you'll be well-prepared to make the most of your meeting with administrators, advancing your cause while maintaining the integrity of your campaign.
Bringing Pressure from the Media and Legislature
Media Strategy
Effectively engaging with the media can significantly amplify your message and increase pressure on university administration. A well-executed media strategy can pressure the administration, help shape public opinion and create a supportive environment for your advocacy efforts. A focus on three core elements will bring you success with the media. Here is how we succeed in our campaign:
Broad Outreach:
We reached out to hundreds of news-desks at once after getting their emails from websites. This scale meant that we had a high chance of hearing back
Compelling Press Releases:
We crafted and refined our press releases by working with students in the school of journalism to make them newsworthy, impactful and true to our advocacy message
Great Media Spokespeople
We recruited top-tier students who were good on camera, weaving our messaging into personal and compelling stories that made headlines
Media Outreach Tools

🛠️ Media Interview Trainer

View: Media Interview Trainer This invaluable tool prepares you to shine in media interviews by generating potential questions, crafting key talking points, and providing tips for effective communication. It helps you anticipate challenging queries and develop concise, impactful responses that align with your campaign's core message. The Media Interview Preparation GPT ensures you enter every interview confident and well-equipped to clearly convey your advocacy goals to any audience. Have a free ChatGPT account and have you created your context statement yet? The context statement is something that gives the AI a background on your initiative, making it easier to work with. If you haven't created one yet, go here: https://chatgpt.com/g/g-xCikrtZq1-context-statement-generator

🛠️ Press Release Writer

View: Press Release Writer This AI assistant is your key to crafting compelling press releases that effectively communicate your campaign's message to media outlets. It guides you through structuring the release, ensuring all crucial elements are included and properly formatted. The Press Release Writer GPT helps highlight key information for maximum impact, increasing the chances of your story being picked up and accurately reported by journalists. Have a free ChatGPT account and have you created your context statement yet? The context statement is something that gives the AI a background on your initiative, making it easier to work with. If you haven't created one yet, go here: https://chatgpt.com/g/g-xCikrtZq1-context-statement-generator

Media list generator (Coming Soon)
Media Strategy generator (Coming Soon)
Example Media Outreach Timeline
1
Your group achieves something like publishing requests
2
Develop a list of media contacts at local and national outlets
3
Craft a standard press release that makes the activist effort newsworthy
4
Receive requests for interviews from reporters
5
Select and train key representatives of your group
6
Conduct the interviews and send follow ups to thank reporters
7
Keep a list of reporters and maintain relationship for future press releases
8
Measure media impact and adjust your strategy
Tips on Your Outreach
1. Developing Your Media List:
  • Create a comprehensive list of relevant media contacts, including: • Campus media (student newspaper, radio, TV) • Local newspapers, radio stations, and TV channels • National Jewish publications • Higher education focused outlets (e.g., Chronicle of Higher Education)
  • Research and identify journalists who have covered similar issues in the past
  • Regularly update your media list with new contacts and remove outdated ones
2. Crafting Press Releases:
  • Write clear, concise press releases that follow standard journalistic format
  • Include a compelling headline, dateline, and lead paragraph summarizing the key points
  • Provide relevant background information and quotes from key stakeholders
  • End with contact information for media inquiries
  • Use a professional tone and avoid inflammatory language
3. Preparing for Interviews:
  • Designate and train specific team members as media spokespersons
  • Develop a set of key messages and talking points for consistency across all interviews
  • Practice answering difficult questions and staying on message
  • Prepare personal stories and concrete examples to illustrate your points
  • Be ready with facts and figures to support your arguments
4. Utilizing Various Media Channels:
  • Traditional Media: Pitch stories to newspapers, TV, and radio stations
  • Social Media: Maintain active, professional accounts on platforms like Twitter, Facebook, and Instagram
  • Op-Eds and Letters to the Editor: Submit well-crafted pieces to relevant publications
  • Campus Media: Engage regularly with student journalists and publications
5. Timing Your Media Outreach:
  • Coordinate media releases with significant events or milestones in your campaign
  • Be prepared to respond quickly to breaking news or incidents on campus
  • Consider the news cycle when planning your outreach efforts
6. Building Relationships with Journalists:
  • Be responsive and reliable when journalists reach out
  • Offer exclusive stories or interviews to build rapport
  • Provide accurate, timely information to establish credibility
Adjusting Your Efforts
Remember, effective media engagement requires consistency, professionalism, and strategic thinking. Your media strategy should align with your overall campaign goals and messaging. Always be prepared for both positive and negative outcomes of increased media attention.
Legislative Advocacy
Engaging with legislators can be a powerful tool in your advocacy efforts. Lawmakers can apply pressure on university administrations, propose or support relevant legislation, and bring wider attention to your cause.

🛠️ Legislative Outreach Writer

Visit: Legislative Outreach Writer This powerful tool revolutionizes your approach to contacting legislators by crafting personalized, impactful messages. It tailors each note to the specific interests and voting history of individual lawmakers, significantly increasing the chances of engagement and support. The Legislative Outreach Writer ensures your advocacy efforts resonate with decision-makers, helping you build crucial relationships and gain traction for your cause in the political arena. Have a free ChatGPT account and have you created your context statement yet? The context statement is something that gives the AI a background on your initiative, making it easier to work with. If you haven't created one yet, go here: https://chatgpt.com/g/g-xCikrtZq1-context-statement-generator

A Note on Lobbying and Partisanship
We live in a polarized age where it feels daunting to come to the legislature with a non-partisan issue. After all, your cause isn't "Republican" or "Democrat" — it's something everyone should care about! During the Renew the Wisconsin Idea campaign, we spoke to a lobbyist who gave us a key insight:
As an advocacy organization, you should work with any elected official who will listen to your concerns and help you achieve your goals. This may mean working with legislators with whom you disagree politically. And because of the kinds of issues that legislators already care about, Jews may find themselves with "strange political bedfellows." The best thing you can do as an advocate is to reach out to both sides with the same core message, while tailoring your outreach to resonate with the things they care about.
Laying the Groundwork
Identifying Key Legislators:
  • Research state representatives and senators whose districts include your campus
  • Identify lawmakers who sit on education committees or have shown interest in higher education issues
  • Look for legislators with a history of supporting Jewish causes or combating antisemitism
  • Consider both majority and minority party members for bipartisan support
Doing a Successful Outreach
  • Prepare a compelling note to the legislators that will highlight your concerns and request action
  • Compile a list of state legislator's contact information, including emails
  • Load this contact information into a customer relationship management system (CRM) like PipeDrive
  • This will allow you to send personalized notes at scale and keep track of your efforts
  • Transfer the note into an email template with a personalized to field like this: "Dear Senator {lastname}"
  • Send the outreach note
Note that there are other strategies for outreach as well:
Phone Banking
Put together a group and script and call legislators
Contact Forms
If the emails are not available, you may have to submit your note via contact forms
Targeted Outreach
You may decide it is easier to discover 15 friendly lawmakers and take a more targeted approach
Building Relationships with Lawmakers:
  • Request in-person meetings or video calls with legislators or their staff
  • Attend town halls or other public events where legislators are present
  • Invite lawmakers to relevant campus events or discussions
Preparing for Legislative Meetings:
  • Develop a concise, compelling presentation of your concerns and requests
  • Prepare a one-page summary document to leave behind after meetings
  • Practice your presentation with your team, anticipating potential questions
  • Bring supporting documentation, including incident reports and policy analyses
Conducting Effective Legislative Meetings:
  • Clearly state the purpose of your meeting and your desired outcomes
  • Share personal stories and concrete examples to illustrate the impact of campus antisemitism
  • Explain how addressing your concerns aligns with the legislator's interests and constituents
  • Be specific about how the legislator can help (e.g., writing letters to university administration, proposing legislation)
  • Follow up after the meeting with a thank-you note and any promised information
Potential Followup Actions
Drafting Legislative Proposals:
  • Research existing laws and regulations related to campus antisemitism and free speech
  • Consult with legal experts or organizations specializing in higher education policy
  • Draft clear, concise language for potential legislation or amendments
  • Consider the broader implications and potential opposition to your proposals
Mobilizing Grassroots Support:
  • Organize letter-writing or call-in campaigns to legislators' offices
  • Use social media to encourage supporters to contact their representatives
  • Create petitions to demonstrate widespread support for your cause
Leveraging Legislative Support:
  • Request letters from supportive legislators to university administration
  • Seek opportunities for legislators to make public statements or press releases about your issues
  • Explore possibilities for legislative hearings or investigations into campus antisemitism
Navigating Potential Challenges:
  • Be prepared for varying levels of receptiveness from different lawmakers
  • Maintain a non-partisan approach, focusing on the issues rather than party politics
  • Be aware of legislative calendars and election cycles when planning your outreach
Staying Informed and Engaged:
  • Monitor relevant legislative activities and committee hearings
  • Subscribe to lawmakers' newsletters and social media accounts
  • Attend relevant legislative sessions or watch online when possible